Motorola Essay Example | Topics and Well Written Essays - 2500 words

Motorola - Essay Example These are in mobile devices, mobility communication solutions, networks and connected home solutions. In the mobile devices section, the company sold a record 46.1 million units of handsets in the first quarter of 2006. This represents 21 percent of the total global market (Motorola, 2006b). Compared to figures recorded during the same period in 2005, there has been 4.8 percentage points improvement in sales. Major competing firms to the company in this sector are Nokia, Samsung Electronics, Lucky Gold (LG), etc. Whereas the market share of some of them (Nokia) dipped (Businessweek, 2005) that of Motorola company saw a rise. The Motorola Company is presently the leader in multi-mode and multi-band communications products and technologies. In a survey of the telecoms sector, Sandage (2003) pointed out that creating and delivering multimedia services to mobile handsets had proved more complicated to many mobile phone manufacturers than was initially envisaged. Any firm with capabilities in this area therefore, is bound to improve its position on the market with time. The Motorola Comp any's present 'seamless mobility" vision seeks to address this problem squarely. The company has pioneered several product developments in this sector. For example, it was the first to introduce a handset with a Linux operating system and Java technology providing full PDA functionality in 2003. Prior to this period, proprietary systems powered these handsets. The company has also contributed significantly to designing more portable and stylish handsets. Its RAZR V3 measures just 13.9mm. This particular gadget has won for the company a gold award in the consumer product category of the Business week magazine's industrial design excellence awards. In partnership with the GSM Association, Motorola company has developed in 2005, an ultra low-cost cellular phone with long talk time for consumers in developing markets. In the same year also, it introduced the Ojo personal video phone. This product has excellent capacity in transmitting full-motion video and audio synchronically over a high speed internet. The company is also the leading provider of push-to-talk over the cellular (PoC) technology to cellular service providers. These developments are important to internet telephony and television. The company has also developed the ROKR portable phone with the Apple Company, with the itune music software incorporated. The Motorola Company is also playing a leading role in the mobility communications solutions sector. It services the needs of individual consumers, business concerns and publicly funded institutions. In recognition of its meritorious services in this sector, the company was honoured with a Malcolm Bridge National Quality Award in 2002. That award was the company's second. The company has fared exceptionally well in comparison with its competing firms such as Nextel communications, American Movil, Western wireless, etc. The Motorola Company is also playing a leading role in the integration of core networks using wireless IP, wireless soft switch and IP multimedia subsystems. The company's networks unit has spawned several new innovative technologies in recent times. In 2000, for example, it introduced to the world, the first 700MHz wideband high-speed data transmission technology. This technology enables advanced solutions to be provided to customers. The linkage between broadband expansion and